The Wharf

One of my most notable projects was with Anchor, focusing on their development, The Wharf. I was tasked with project managing a four-month brand awareness campaign that culminated in an Open Day event on 30th October. The goal was ambitious: to secure 60 qualified lead attendees. Through meticulous planning, careful coordination across teams, and a tailored paid media strategy, I exceeded expectations—delivering 120 sign-ups, so many that a second event was added on the same day to accommodate demand.

Under my leadership, the campaign achieved exceptional results. We generated 198 digital paid media conversions, 318 CRM leads, and a combined reach of 4,863,127 across all channels. In addition, I managed the delivery of numerous formats, including print media, direct mail, digital campaigns, audio, and OOH placements, ensuring all were executed with precision and aligned with Anchor’s broader objectives. With 12,986 ad clicks recorded, the campaign reflected both the reach and engagement of our strategy.

Beyond delivering strong metrics, I ensured the campaign’s seamless execution by taking responsibility for creative design, commercials, billing, and contractual elements. I worked closely with Anchor throughout, aligning every component with their vision and addressing challenges as they arose. This hands-on approach ensured the campaign not only delivered on its objectives but also captured the unique essence of Anchor’s brand.

At the heart of my work is a passion for creating campaigns that truly make a difference. I believe in the transformative power of integrated marketing to deliver meaningful engagement across multiple channels while driving tangible outcomes. My ability to manage and deliver complex, multi-faceted campaigns is underpinned by a results-driven mindset and a commitment to exceeding client expectations. Whether navigating creative design, financial elements, or diverse media formats, I approach every project with care, expertise, and a focus on achieving the best possible results.